We measure IBPR regularly as one of our many ongoing "quality control" checks. It varies a bit week-to-week, but ours is above 90% (like pretty much everyone else)… and often comfortably in the 95% range.
But IBPR just isn't that important (see #2). Probably most email services are in the same range.
So some cheaper competitors like to pretend IBPR is important, because to a casual marketer it "seems big".
However, top producers quickly realize that a service's IBPR says literally nothing about how many times your eflyer blast will be opened/viewed. And eyeballs-on-your-flyer is what actually matters, right?
That's why you need an "email open rate" report to know how your email flyer blast performed… see #3 below.
Since (as discussed above) the Inbox Placement Rate gives literally zero information about how many times your email blast was opened, you should expect your vendor to provide a report showing you the actual, measured number of times your email blast was opened… no calculations padding the email total… no obfuscation with non-email numbers masking the actual email number.
So don't be fooled by cheaper eflyer vendors who tout their Inbox Placement Rate yet they HIDE your email opens. Using these tricks for example.
When you invest your hard-earned marketing dollars, INSIST upon itemized delivery reporting showing your actual, measured number of email opens. And a LOT of other metrics! Learn more
You don't want to hitch your marketing wagon to a "blacklisted" email service. So we suggest you periodically verify that your email service has not been added to major email reputation blacklists, for example at:
check any mailer's reputation at Spamhaus
check any mailer's reputation at Barracuda
Some email platforms such as Gmail offer Postmaster tools that give volume emailers a way to monitor their own domain reputation and IP reputation.
As you can see, Gmail gives MondoFlyers its highest ranking for both domain and IP reputation:
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