How to choose the most Effective Geographical Targeting for your email flyer blast
A map is worth a thousand words. Our order form and price list always show you a MAP highlighting (in blue) the specific zip codes targeted.
Focus your marketing dollars using simple, superior targeting options
Instead of confining e-blasts to predefined regions (as do other vendors), you can select agents two ways:
- Custom "Bull's Eye" targeting. No other vendor offers our map-based zipcode targeting that FOCUSES your marketing dollars for maximum ROI. For example, choose a 5 mile circle around your listing to promote a broker open to the nearest agents more likely to attend. Or choose a 50-mile circle for a resort or rural property.
- Choose Counties. You can pick one or more entire counties if you prefer. A good example for that is when you have a "resort-type" listing that might appeal to buyers in several different counties. (Large counties can be targeted by smaller non-overlapping areas — such as N, S, E, W, Central — so you can still focus your marketing dollars where you want them.)
Explore our interactive map-based price lists:
Our “Nth select” option lets you dip your toe in the water first
Our Nth select option lets you save money by sending to a 25% or 50% fraction of our list in an area. For example, suppose you're interested in a larger area (such as the whole San Francisco Bay area), but don't yet want to pay for the entire area until you can test the waters. You can choose a "random 25%" or a "random 50%" of our list for that prorated cost. That's especially helpful since our agent lists are so darned large.
Later, you can re-send to the rest of the list if and when you want to, without overlap between blasts! The Nth selected list is evenly distributed through the area. (It's also great for doing an A/B test if you want to test a couple of different promotions.)
Map-based ordering — so much faster and easier
You see your selected target areas on a MAP. Whatever targeting method you choose, the geographical area(s) you are considering are displayed on a map. So you don't have to guess where you're targeting. (For example you don't have to decipher "Includes North of I-90 through Snohomish County and Island County" which is how another vendor – who doesn't map their selections – describes one of their targeting selection.)
Just like that old saying about “pictures” vs. “thousand words”!
